One product, one panel, one record.
Digestive Advantage Probiotics + Lactase Digestive Enzymes, 96 Capsules — label audit
One Amazon page says "1 Billion CFUs of patented BC-30 probiotics" in a bullet and "500 Million" in the ingredient panel one scroll down — and the UPC-adjacent label record agrees with the smaller number. The marketing figure is exactly double the label figure.
This page is an audit of a label. It records what this product’s panel discloses, what of that could be checked against a primary record, and what could not. The score below ranks this product on that disclosure and on nothing else.
The record this page rests on
- NIH label record
- Label read on
- The most recent dated artefact behind this page. Labels change; this is how old our reading of it is.
- Cohort
- Addendum — outside the founding denominators Audited 2026-07-31, outside the frozen founding cohort of 27 and outside every D27 denominator.
- How deep this went
- Label audit — the lighter pass What the label says, what basis it gives for its CFU number, whether the strains are coded, whether a government label record exists — checked and published. No full claim inventory was written for this SKU. It is a real result, and it is a shallower one than the teardowns above it, which is why the page says so before you weigh it against them.
- What did not survive verification
- Part of this page was refuted or could not be reproduced The identity of this SKU is not UPC-confirmed, and every number on this page inherits that. The DSLD 96-capsule records carry an empty UPC field, so no UPC cross-check was possible; the match rests on brand plus exact product name plus exact count (96 capsules) plus identical two-ingredient composition. That is a strong formula-level match and it is not a UPC-verified SKU match. It gets weaker from there: the only DSLD record for this count is flagged off-market as of 2023-11-14 while the product is still sold at both Amazon and Walmart, and Walmart's own listing for the 96-count reports UPC 657632380293 against Amazon's 020525982254 — the two retailers do not agree with each other either. The correct way to read this page is "same formula, SKU not UPC-confirmed". The 500-million CFU figure is the one value with independent corroboration, appearing in both the DSLD transcription and the Amazon listing's own ingredient block.
The Label Verifiability Score for this product
82.9 out of 100
Rank 29 of the 154 products in this audit the rubric can score. This rank is shared with 6 other products — 7 products sit on 82.9 and are tied. They hold the position jointly; no tiebreaker is applied, because every tiebreaker available here would be a number the rubric deliberately refused to weigh, smuggled back in to make a list look tidier.
The score measures one thing: how much of what you are buying this company tells you, and how much of that survives being checked against a source that is not the company. It does not measure whether the product works — this site holds no efficacy data of its own, and 0 of 294 organism slots in the founding cohort carry a strain with a human randomised trial for any male-specific outcome, so nobody in this category has evidence that would support a ranking by effect.
Computed over 86% of the rubric by weight — the share of the five questions below this record could answer. The remaining question is unanswered, and unanswered is not nought: it leaves the divisor rather than dragging the score down. That share travels with the number and is never dropped — this score over 86% of the weight and the same score over all of it are different claims.
| Component | Weight | What was counted, and where | Fraction | Weight × fraction |
|---|---|---|---|---|
| Strain identity printed on the panel | 0.24 | 1 of 1 organism slot carries a printed strain designator. | 1 / 1 = 1.0000 | 0.2400 |
| Per-organism amount printed | 0.20 | 1 of 1 organism slot has an amount of its own; the rest are inside a blend total. | 1 / 1 = 1.0000 | 0.2000 |
| What the CFU count is measured against | 0.22 | Potency basis "none-stated": CFU figure printed yes, single basis stated no, basis reaches expiry no — 1 of 3. | 1 / 3 = 0.3333 | 0.073333 |
| Printed designators that lead to a human trial | 0.20 | 1 of 1 checked organism slot resolves to at least one human randomised trial under the designator exactly as printed. This counts whether the identity leads to a trial, never what the trial found. | 1 / 1 = 1.0000 | 0.2000 |
| Certification confirmed at the issuer’s own register | 0.14 | No certifier register has been queried for this product. Not checked is not the same as holds nothing. | Not answered | — excluded from the divisor, not counted as nought |
0.713333 — the last column added up — divided by 0.86, the weight this record could answer, is 0.8295. Multiplied by 100 and rounded to one decimal, that is the 82.9 above.
See this product’s row in the full ranking, alongside the other 153 scored products, or read what each of the five components asks and how to check it .
What this label discloses
Everything in this table is what the product itself states — on the printed panel, on the brand’s own page, or in the label record the manufacturer filed. Nothing in it is checked yet; checking is the next section.
| Disclosure | As recorded |
|---|---|
| CFU as printed | 500 million viable cells (Bacillus coagulans GBI-30, 6086) |
| What that count is measured against | No basis stated |
| Strain designators | All organisms coded |
| Organism slots transcribed here | 1 — the full panel |
| Marketed as | Unisex |
No "at expiration", "at time of manufacture" or "through expiry" language appears anywhere on the label, the DSLD record or the brand page. The only potency-adjacent statement is a self-issued seal: "Schiff Quality Guarantee — Guaranteed for purity, freshness and labeled potency", which has no time reference and no issuer. Storage: "Store in a cool, dry place and avoid excessive heat."
The panel’s own words on potency, verbatim.
A CFU number appears with no temporal basis of any kind. A count with no basis is not a quantity; there is no date at which it is claimed to be true.
Every organism on the panel carries a printed strain designator. Whether those designators lead anywhere is a separate question, answered below.
| Organism as printed | Designator as printed | Quantity as printed | What the designator resolves to | The query we ran |
|---|---|---|---|---|
| Bacillus coagulans | GBI-30, 6086 (branded BC30) | 500 million viable cells | Human RCT | PubMed E-utilities, exact designator with randomized controlled trial[pt] |
What of that is verifiable
A disclosure is verifiable when a reader can open a record that neither we nor the brand controls and see the same thing. Below is every dated artefact this page rests on. What is absent from this list is not verified, however reasonable it sounds.
- NIH Dietary Supplement Label Database record — DSLD 300901 (opens in a new tab) captured Schiff, "Digestive Advantage Lactose Defense Formula", 96 Capsules. Flagged Off Market 2023-11-14 while the product is still sold. The UPC field is empty, so no UPC cross-check was possible — see the verification flag. Source for the strain designator and the 500-million figure, the lactase amount (3,000 ALU, from Aspergillus niger), the other-ingredients list (maltodextrin, hypromellose, microcrystalline cellulose, dicalcium phosphate, stearic acid, titanium dioxide, silicon dioxide) and the "Contains Wheat and Soy" allergen statement. Related records: DSLD 261794 (96 ct, 2022, off-market, no UPC); DSLD 62629 (32 ct, UPC 8 15066 00101 0); DSLD 240964, "Daily Probiotics + Lactose Support" (32 ct, same UPC, on-market).
- Dated capture of the brand’s own page — amazon-B075G6XMRZ-2026-07-31https://www.amazon.com/dp/B075G6XMRZ — Address given, not linked: this site does not link out to the products it audits. captured Fetched directly, HTTP 200. Manufacturer in the detail table is Reckitt Benckiser; Amazon UPC 020525982254. Independently corroborates the 500-million figure in its own ingredient block while a bullet on the same page claims 1 billion. Source for the "BETTER THAN 50 BILLION" and "survives 100x better than yogurt" claims and their footnotes.
- Dated capture of the brand’s own page — schiffvitamins-digestive-advantage-2026-07-31https://www.schiffvitamins.com/collections/digestive-advantage/products/digestive-advantage-lactose-defense-formula/ — Address given, not linked: this site does not link out to the products it audits. captured The brand page reached only after digestiveadvantage.com's HTTP 301. An information page with no price and no cart.
How many of its strains have a human trial for what it is sold for
Across the frozen founding cohort, 0 of 294 organism slots (0.0%) carry an organism with a human randomised controlled trial for any male-specific outcome. Not for this product — for all 27 of the founding teardowns, taken together. That is the number to hold against any men’s probiotic, including this one.
Two further founding-cohort figures for context: only 43 of 294 organism slots carry a strain with any human RCT at all under the exact code printed on the label, and only 2 of 27 products have a published human trial of the finished formula — the thing actually in the bottle. All three figures divide by the frozen cohort of 27 teardowns and 294 organism slots, never by every teardown on this site.
For this product specifically, 1 organism slot carries a strain with a human RCT under the exact designator printed on the label.
A word on what a designator has to clear before it counts here. The organism must be named with the exact strain code that appears in the trial, the trial must be in humans, and the code must return that trial when a reader searches it. A species name does not qualify: the trials in this field are of strains, and a species contains thousands of them.
What it costs per day
$22.80 — the daily cost has not been derived from this price.
- Price
- $22.80 USD
- What that buys
- 96 capsules at $0.2375 each. Walmart primary offer, estimatedTotalPrice $22.80, item redirected from /ip/143853240. The brand does not sell direct — the Schiff page carries no price and no cart — and Amazon's US price could not be retrieved.
- Price checked
- — the source we read it fromhttps://www.walmart.com/ip/143853240 — Address given, not linked: this site does not link out to the products it audits.
What certification it holds, checked at the issuer’s own register
A badge on a bottle is a claim like any other. Every row below was checked — or not checked — at the certifier’s own public register, never at the badge. Across the frozen founding cohort, 2 of 27 products hold a certification we could confirm at the issuer — a founding-cohort figure, not a count over every teardown on this site.
How it differs from the same brand’s women’s version
Across the fourteen same-brand men’s-versus-women’s label diffs run inside the frozen founding cohort, zero men’s or default formulas contain a probiotic strain, identified by designator, that was selected on male-specific evidence. In eight of the fourteen the sex-specific differentiator is a botanical or a mineral, and in five of the fourteen the women’s SKU is better-specified, cheaper, or both — “better-specified” meaning the panel that discloses more, never the panel with more in it. The rule behind each of those counts, and all fourteen pairs classified against it , are published in full. Diffs run on teardowns added since sit outside this fourteen, and outside the sentence above.
This brand sells no women’s counterpart to this product, so there is no diff to run.
Every finding on this page, with the record behind it
Finding 1 two-times-cfu-overstatement-inside-a-single-listing
Amazon bullet: "1 Billion CFUs of patented BC-30 probiotics." The Amazon ingredient panel on the same page, and the DSLD-transcribed label, both say 500 million. The marketing number is exactly double the label number, and the correct figure is available on the same page one scroll down.
The record: amazon.com/dp/B075G6XMRZ bullet versus its own ingredient block and DSLD 300901, all 2026-07-31 — open it (opens in a new tab)
Finding 2 unqualified-comparative-superiority-claim-better-than-50-billion
Verbatim, on the Amazon bullet and the brand page: "BETTER THAN 50 BILLION: Our BC-30 Probiotics survive better than products offering 50 Billion live cultures." The footnote supports only survivability in a simulated gastric environment — an in-vitro assay, with no clinical endpoint and no named comparator products.
The record: amazon.com/dp/B075G6XMRZ and schiffvitamins.com Digestive Advantage page, both 2026-07-31
Finding 3 survives-100x-better-than-yogurt-is-an-in-vitro-result-in-headline-copy
Footnoted to "median survivability … in a simulated gastric environment" — a two-hour simulated gastric pH assay — and presented in headline copy as a consumer benefit.
The record: amazon.com/dp/B075G6XMRZ headline copy and its own footnote, 2026-07-31
Finding 4 cfu-basis-unstated
No temporal basis anywhere on the label, the label record or the brand page. The only potency-adjacent statement is the brand's own "Schiff Quality Guarantee", which names no time and no issuer.
The record: DSLD 300901 label statements and schiffvitamins.com page, 2026-07-31
Finding 5 contains-wheat-and-soy
The label's allergen statement reads, verbatim, "Contains Wheat and Soy." Unusual for a probiotic and easy to miss.
The record: DSLD 300901 allergen statement, 2026-07-31
Finding 6 titanium-dioxide-in-other-ingredients
Present in the other-ingredients list. Removed from the EU permitted food-additive list in 2022; still legal in US supplements.
The record: DSLD 300901 other ingredients, 2026-07-31
Finding 7 brand-domain-is-dead
digestiveadvantage.com does not serve HTTPS at all — the connection fails with no HTTP code — and the HTTP address 301-redirects to a Reckitt corporate brand page with no commerce. A consumer trying to reach the manufacturer from the label has nowhere to land.
The record: digestiveadvantage.com fetched over HTTPS and HTTP, 2026-07-31
Finding 8 only-label-record-for-this-count-is-flagged-off-market
DSLD 300901 was flagged off market on 2023-11-14 while the product remains on sale at Amazon and Walmart, and it carries no UPC.
The record: DSLD 300901 record status, retrieved 2026-07-31
What we could not verify
Every gap below is published rather than deleted. Most are derived automatically from the empty fields in this page’s own record, so a gap cannot be hidden by leaving a box blank.
- Third-party certification
- No certifier register has been queried for this product. An empty certification list on this page means not checked — it does not mean the product holds nothing.
- A UPC-confirmed match between this SKU and its label record
- The DSLD 96-capsule records carry an empty UPC field, so no UPC cross-check was possible. Walmart's listing for the 96-count reports UPC 657632380293 and Amazon's detail table reports 020525982254, and they do not match each other either. See the verification flag.
- Amazon's current US price
- The fetch is geolocated outside the US and Amazon returned EUR figures attached to carousel items rather than the buy-box. The price published here is Walmart's.
- Any brand-direct price
- The brand does not sell direct. digestiveadvantage.com does not serve HTTPS at all and 301-redirects over HTTP to a Schiff corporate brand page with no price and no cart.
- Any third-party certification
- None is claimed on the label or the brand page, so there is nothing to check at an issuer register. The only seal is the brand's own "Schiff Quality Guarantee". Amazon copy asserts "They're Vegetarian and Non-GMO" with no issuer named — no Non-GMO Project butterfly, no certifier. NSF's dietary-supplement register returns "No Matching Products Found" for both Schiff and Reckitt, which is context rather than a contradiction, since neither company claims NSF.
How to check every line of this page yourself
Nothing on this page requires trusting us. Every claim above resolves to a record you can open:
- Open the NIH Dietary Supplement Label Database record linked at the top of this page. It is the label the manufacturer filed, not our transcription of it.
- Compare the CFU line and the suggested-use line against the disclosure table above. If they disagree with us, we are wrong and we want to know.
- Take any strain designator from the panel and run the query printed beside it. The query is published precisely so you can get a different answer than we did.
- Divide the price by the number of days the label’s own dose instructions make the container last. That arithmetic is the whole of the cost-per-day row.
- Search the certifier’s own register for this product, not for the brand. A company can participate in a programme without this product being on its list.
On the two questions this site asks hardest, this product answers well. There is one organism, it is named to strain — Bacillus coagulans GBI-30, 6086, sold as BC30 — and its dose is printed: 500 million viable cells. The strain has 17 human randomised trials under that exact code. No proprietary blend, no hidden allocation, nothing to guess at.
The problems are all downstream of the panel. Start with a contradiction that lives inside a single web page: an Amazon bullet advertises “1 Billion CFUs of patented BC-30 probiotics”, and the ingredient block one scroll below it — along with the federal label record — says 500 million. The marketing number is exactly twice the label number, and the correct figure is right there on the same page.
Then the comparative claim, which is the loudest thing on the listing: “BETTER THAN 50 BILLION: Our BC-30 Probiotics survive better than products offering 50 Billion live cultures.” Read the footnote and what supports it is survivability in a simulated gastric environment — an in-vitro assay, no clinical endpoint, no named comparator product. The companion line, “survives 100x better than yogurt”, is footnoted to the same two-hour simulated-pH experiment. The underlying observation may well be true; it is being asked to carry a claim about outcomes it cannot reach.
There is no potency basis at all. The only thing resembling one is the brand’s own “Schiff Quality Guarantee” seal, which names no time and no issuer. Two label facts deserve a mention on their own: the allergen line reads “Contains Wheat and Soy” — unusual for a probiotic — and the other-ingredients list includes titanium dioxide, off the EU permitted-additive list since 2022 and still legal in US supplements.
Finally, the thing a consumer hits if they try to check any of this themselves: the brand’s domain is dead. digestiveadvantage.com does not serve HTTPS at all, and over HTTP it redirects to a Reckitt corporate page with no price, no cart and no panel. The only federal label record for this count is flagged off-market while the product is still on the shelf, and it carries no UPC to check it against.