One product, one panel, one record.
Goli Nutrition Pre, Pro, Postbiotic Gummies, 60 Count — label audit
Amazon's own attribute block classes this product's supplement type as "Prebiotics, Postbiotics, Live Bacteria" — and there is no CFU figure anywhere on it. Not on the panel, not in the Amazon bullets, not on the brand's own page. Potency is stated only in milligrams of powder, and milligrams of a bacterial preparation do not convert to a live count without a supplier potency spec that nobody publishes.
This page is an audit of a label. It records what this product’s panel discloses, what of that could be checked against a primary record, and what could not. The score below ranks this product on that disclosure and on nothing else.
The record this page rests on
- NIH label record
- No NIH Dietary Supplement Label Database record is on file for this product in this teardown.
- Label read on
- The most recent dated artefact behind this page. Labels change; this is how old our reading of it is.
- Cohort
- Addendum — outside the founding denominators Audited 2026-07-31, after the founding cohort of 27 was frozen. It sits outside every D27 denominator the site publishes and contributes to none of them.
- How deep this went
- Label audit — the lighter pass What the label says, what basis it gives for its CFU number, whether the strains are coded, whether a government label record exists — checked and published. No full claim inventory was written for this SKU. It is a real result, and it is a shallower one than the teardowns above it, which is why the page says so before you weigh it against them.
The Label Verifiability Score for this product
74.4 out of 100
Rank 46 of the 154 products in this audit the rubric can score. This rank is shared with 2 other products — 3 products sit on 74.4 and are tied. They hold the position jointly; no tiebreaker is applied, because every tiebreaker available here would be a number the rubric deliberately refused to weigh, smuggled back in to make a list look tidier.
The score measures one thing: how much of what you are buying this company tells you, and how much of that survives being checked against a source that is not the company. It does not measure whether the product works — this site holds no efficacy data of its own, and 0 of 294 organism slots in the founding cohort carry a strain with a human randomised trial for any male-specific outcome, so nobody in this category has evidence that would support a ranking by effect.
Computed over 86% of the rubric by weight — the share of the five questions below this record could answer. The remaining question is unanswered, and unanswered is not nought: it leaves the divisor rather than dragging the score down. That share travels with the number and is never dropped — this score over 86% of the weight and the same score over all of it are different claims.
| Component | Weight | What was counted, and where | Fraction | Weight × fraction |
|---|---|---|---|---|
| Strain identity printed on the panel | 0.24 | 2 of 2 organism slots carry a printed strain designator. | 2 / 2 = 1.0000 | 0.2400 |
| Per-organism amount printed | 0.20 | 2 of 2 organism slots have an amount of its own; the rest are inside a blend total. | 2 / 2 = 1.0000 | 0.2000 |
| What the CFU count is measured against | 0.22 | Potency basis "no-cfu-number": CFU figure printed no, single basis stated no, basis reaches expiry no — 0 of 3. | 0 / 3 = 0.0000 | 0.0000 |
| Printed designators that lead to a human trial | 0.20 | 2 of 2 checked organism slots resolve to at least one human randomised trial under the designator exactly as printed. This counts whether the identity leads to a trial, never what the trial found. | 2 / 2 = 1.0000 | 0.2000 |
| Certification confirmed at the issuer’s own register | 0.14 | Every certification on this record is brand-asserted with the register unreachable, or not yet queried. An unreachable register is a fact about the verification infrastructure, not about this brand, so it may not move its position. | Not answered | — excluded from the divisor, not counted as nought |
0.6400 — the last column added up — divided by 0.86, the weight this record could answer, is 0.7442. Multiplied by 100 and rounded to one decimal, that is the 74.4 above.
See this product’s row in the full ranking, alongside the other 153 scored products, or read what each of the five components asks and how to check it .
What this label discloses
Everything in this table is what the product itself states — on the printed panel, on the brand’s own page, or in the label record the manufacturer filed. Nothing in it is checked yet; checking is the next section.
| Disclosure | As recorded |
|---|---|
| CFU as printed | No CFU figure recorded |
| What that count is measured against | No CFU figure |
| Strain designators | All organisms coded |
| Organism slots transcribed here | 2 — the full panel |
| Marketed as | Unisex |
No CFU figure appears anywhere on the panel.
Every organism on the panel carries a printed strain designator. Whether those designators lead anywhere is a separate question, answered below.
| Organism as printed | Designator as printed | Quantity as printed | What the designator resolves to | The query we ran |
|---|---|---|---|---|
| Bacillus subtilis | DE111 | 10 mg | Human RCT | "Bacillus subtilis DE111 randomized" |
| Lactobacillus paracasei (heat-stable postbiotic) | MCC1849 | 20 mg | Human RCT | "Lactobacillus paracasei MCC1849" |
What of that is verifiable
A disclosure is verifiable when a reader can open a record that neither we nor the brand controls and see the same thing. Below is every dated artefact this page rests on. What is absent from this list is not verified, however reasonable it sounds.
- Dated capture of the brand’s own page — goli-com-probiotic-gummies-panel-2026-07-31https://goli.com/products/goli-nutrition-probiotic-gummies — Address given, not linked: this site does not link out to the products it audits. captured The brand's own "Each Serving Contains" block, transcribed in full - Calories 30, Total Carbohydrates 7 g, Total Sugars 5 g, Bacillus subtilis DE111 10 mg, Postbiotic (MCC1849) (heat-stable Lactobacillus paracasei) 20 mg, Xylooligosaccharides (XOS) 50 mg - plus the other-ingredients list. This is the surface the strain slots and the absence of a CFU figure were both read from.
- Dated capture of the brand’s own page — goli-com-products-json-2026-07-31https://goli.com/products.json — Address given, not linked: this site does not link out to the products it audits. captured The brand's own Shopify product API, and the source of the pricing finding. It is durable and re-checkable by any reader, which is why the SKU code PPP01 is published with the prices - the claim survives a price change.
How many of its strains have a human trial for what it is sold for
Across the frozen founding cohort, 0 of 294 organism slots (0.0%) carry an organism with a human randomised controlled trial for any male-specific outcome. Not for this product — for all 27 of the founding teardowns, taken together. That is the number to hold against any men’s probiotic, including this one.
Two further founding-cohort figures for context: only 43 of 294 organism slots carry a strain with any human RCT at all under the exact code printed on the label, and only 2 of 27 products have a published human trial of the finished formula — the thing actually in the bottle. All three figures divide by the frozen cohort of 27 teardowns and 294 organism slots, never by every teardown on this site.
For this product specifically, 2 organism slots carry a strain with a human RCT under the exact designator printed on the label.
A word on what a designator has to clear before it counts here. The organism must be named with the exact strain code that appears in the trial, the trial must be in humans, and the code must return that trial when a reader searches it. A species name does not qualify: the trials in this field are of strains, and a species contains thousands of them.
What it costs per day
$1.25 a day at the dose the label itself instructs.
- Price
- $24.97 USD
- What that buys
- 1 bottle, 60 gummies. The serving is 3 gummies once daily and the container states 20 servings, so the bottle is a 20-day supply. goli.com SKU PPP01, main PDP listing.
- Price checked
- — the source we read it fromhttps://goli.com/products/goli-nutrition-probiotic-gummies — Address given, not linked: this site does not link out to the products it audits.
What certification it holds, checked at the issuer’s own register
A badge on a bottle is a claim like any other. Every row below was checked — or not checked — at the certifier’s own public register, never at the badge. Across the frozen founding cohort, 2 of 27 products hold a certification we could confirm at the issuer — a founding-cohort figure, not a count over every teardown on this site.
| Programme | Status at the issuer | Checked |
|---|---|---|
| Non-GMO Project | Brand-asserted, unverified | 31 July 2026 |
Non-GMO Project
The badge is displayed, but the register could not be reached to confirm it. We call this unverified, not false.
The product claims Non-GMO. The Non-GMO Project's own product finder returned HTTP 403 to every automated request in this pass, so the claim could not be confirmed or refuted at the issuer. Recorded as brand-asserted and unverified, never as "does not hold it". Note also that the claim is worded "Non-GMO" rather than "Non-GMO Project Verified", which is the weaker, unregistered formulation.
How it differs from the same brand’s women’s version
Across the fourteen same-brand men’s-versus-women’s label diffs run inside the frozen founding cohort, zero men’s or default formulas contain a probiotic strain, identified by designator, that was selected on male-specific evidence. In eight of the fourteen the sex-specific differentiator is a botanical or a mineral, and in five of the fourteen the women’s SKU is better-specified, cheaper, or both — “better-specified” meaning the panel that discloses more, never the panel with more in it. The rule behind each of those counts, and all fourteen pairs classified against it , are published in full. Diffs run on teardowns added since sit outside this fourteen, and outside the sentence above.
This brand sells no women’s counterpart to this product, so there is no diff to run.
Every finding on this page, with the record behind it
Finding 1 no-cfu-disclosed-on-a-product-that-claims-live-bacteria
There is no colony count anywhere on this product. Potency is milligrams of powder only - 10 mg DE111, 20 mg MCC1849. The postbiotic legitimately has no CFU, because it is heat-killed by design. DE111 is a live spore-former and it has no CFU disclosure either, while Amazon's own attribute block lists the product's primary supplement type as "Prebiotics, Postbiotics, Live Bacteria". Live bacteria are claimed and their count is withheld.
The record: goli.com panel "Each Serving Contains", read 2026-07-31, against the Amazon B0BZ1CKHVL attribute block, same date — open ithttps://goli.com/products/goli-nutrition-probiotic-gummies — Address given, not linked: this site does not link out to the products it audits.
Finding 2 one-bottle-six-prices-on-the-brands-own-storefront
SKU PPP01 - one physical bottle - is listed on goli.com at $15.98, $19.00, $24.97, $29.98, $29.99 and $39.99 simultaneously, across differently-titled listings for the same product. A 2.5x spread on an identical SKU, sourced not to a screenshot but to the brand's own product API.
The record: goli.com /products.json, SKU PPP01 across six listing handles, read 2026-07-31 — open ithttps://goli.com/products/goli-nutrition-probiotic-gummies — Address given, not linked: this site does not link out to the products it audits.
Finding 3 sixty-count-is-a-twenty-day-supply
The serving is 3 gummies once daily and the container states 20 servings. Anyone reading "60 Count" as two months, or even as sixty days, is off by a factor of three. This is the standard gummy count-versus-duration trap.
The record: Amazon B0BZ1CKHVL product detail - Unit Count 60, Total Servings Per Container 20 - with the brand PDP dosing instruction "3 gummies, once daily", both read 2026-07-31
Finding 4 five-grams-of-added-sugar-per-daily-serving
The panel states Total Sugars 5 g per serving, and the other-ingredients list opens with tapioca syrup and cane sugar. That is the sugar load of a daily gut-health product.
The record: goli.com panel "Each Serving Contains" - Calories 30, Total Carbohydrates 7 g, Total Sugars 5 g - read 2026-07-31
Finding 5 worlds-first-3-in-1-is-a-bare-priority-claim
A superiority-and-priority claim with no cited basis anywhere on the page. Nothing is offered that a reader could check, and nothing is offered that this audit could check either.
The record: goli.com product page marketing copy, verbatim, read 2026-07-31
Finding 6 no-government-label-record-while-thirteen-other-goli-labels-exist
Six DSLD queries return no record for this product. Goli Nutrition has 13 DSLD records for its other supplements. The company knows how to file; it has not filed this one, so there is no neutral transcription of this panel for a reader to check the brand's own page against.
The record: DSLD v9 queries "Goli", "Pre Pro Postbiotic", "DE111", "MCC1849", "Goli probiotic gummies", "Bacillus subtilis gummy", all run 2026-07-31
What we could not verify
Every gap below is published rather than deleted. Most are derived automatically from the empty fields in this page’s own record, so a gap cannot be hidden by leaving a box blank.
- The CFU figure on the panel
- No CFU figure was recorded for this product. Either the panel prints none or it was not transcribed; this teardown does not yet distinguish between the two.
- Non-GMO Project status
- The product claims Non-GMO. The Non-GMO Project's own product finder returned HTTP 403 to every automated request in this pass, so the claim could not be confirmed or refuted at the issuer. Recorded as brand-asserted and unverified, never as "does not hold it". Note also that the claim is worded "Non-GMO" rather than "Non-GMO Project Verified", which is the weaker, unregistered formulation.
- The Amazon list price
- The price on ASIN B0BZ1CKHVL is JS-rendered and was not recoverable from the HTML the page served. Only the brand-direct price is published here.
- Any government label record
- None exists for this SKU. Six differently-worded DSLD queries were run per the project's absence rule - "Goli", "Pre Pro Postbiotic", "DE111", "MCC1849", "Goli probiotic gummies", "Bacillus subtilis gummy". Goli Nutrition has 13 DSLD records - apple cider vinegar, ashwagandha, beets, supergreens, matcha - and none of them is the probiotic gummy. Stated at that strength - this is not "DSLD is missing Goli". The company files labels with NIH and has not filed this one.
- How many live cells this product contains
- Structurally unavailable. There is no CFU number anywhere, and the milligram figures cannot be converted without the supplier's potency spec for DE111, which is not published. A buyer cannot establish the dose of the live organism in this product from any source the brand offers.
- Whether the 10 mg and 20 mg amounts match the doses used in the located trials
- That comparison was not run in this pass. Both designators return indexed human trials; whether this product delivers those trials' doses is a separate question and is not asserted either way.
- The Non-GMO Project claim
- The certifier's own product finder returned HTTP 403 to automated requests, so nothing could be confirmed or refuted at the issuer.
- Any named third-party laboratory
- None appears. No NSF, USP or Informed Choice mark is claimed and no laboratory is named, so there is nothing to look up. An absent claim cannot mislead, but it also leaves a buyer nothing to check.
How to check every line of this page yourself
Nothing on this page requires trusting us. Every claim above resolves to a record you can open:
- Open the NIH Dietary Supplement Label Database record linked at the top of this page. It is the label the manufacturer filed, not our transcription of it.
- Compare the CFU line and the suggested-use line against the disclosure table above. If they disagree with us, we are wrong and we want to know.
- Take any strain designator from the panel and run the query printed beside it. The query is published precisely so you can get a different answer than we did.
- Divide the price by the number of days the label’s own dose instructions make the container last. That arithmetic is the whole of the cost-per-day row.
- Search the certifier’s own register for this product, not for the brand. A company can participate in a programme without this product being on its list.
This product does the hardest part right and then declines to answer the simplest question.
Both of its organisms carry a real strain designator. Not a house code, not a trademark that leads nowhere: Bacillus subtilis DE111 and L. paracasei MCC1849 are published codes with indexed human trials behind them — nine records and four records respectively. Two of two organisms are identifiable, which is the strongest strain-identity disclosure in the batch this was audited alongside, and better than most of what is sold at three times the price. The ingredient list is short and every line is itemised.
And then: there is no CFU number. Not on the panel, not in the retail bullets, not on the brand’s own page. Potency appears only as 10 mg of DE111 and 20 mg of MCC1849. Milligrams of a bacterial preparation do not convert to a live count without the supplier’s potency spec, and the supplier’s potency spec is not published anywhere.
Half of that is defensible. MCC1849 is a postbiotic — heat-killed, non-viable by design — so it legitimately has no colony count, and giving it none is correct labelling rather than an omission. But DE111 is a live spore-former, and it has no CFU disclosure either, while Amazon’s own attribute block files this product’s supplement type as “Prebiotics, Postbiotics, Live Bacteria”. Live bacteria are claimed. Their count is withheld.
The pricing is its own finding, and it comes from the brand’s own API. SKU PPP01 — one physical
bottle — is listed on goli.com at $15.98, $19.00, $24.97, $29.98, $29.99 and $39.99 at the same time,
across six differently-titled listings for the same product. That is a 2.5× spread, and it means any cost
per day for this product is a statement about which listing a shopper happened to land on. At the main PDP
price it is $1.25 a day; at the cheapest listing, $0.80; at the dearest, $2.00.
Two smaller things. “60 Count” is a 20-day supply — the serving is three gummies and the container states twenty servings. And the daily serving carries 5 g of sugar, with tapioca syrup and cane sugar opening the other-ingredients list, in a product bought for daily gut health.
There is no government label record. Six differently-worded DSLD queries return nothing, against 13 Goli records that do exist for the brand’s other supplements. Say it that way rather than “DSLD is missing Goli”: the company files labels with NIH, and has not filed this one.
Every trial reference on this page is existence-and-title verified only. The literature under DE111 and MCC1849 was confirmed to exist and to be indexed under those exact codes. It was not read. Nothing here says what either strain does, and nothing here says the 10 mg and 20 mg amounts match the doses anybody studied.