One product, one panel, one record.
Nature Target Probiotics for Men, 60 Billion CFU, 14 Strains (90 Tablets) — label audit
The number "60 billion CFU" appears nowhere on the Supplement Facts panel. The panel quantifies all fourteen organisms in milligrams of powder — 684 mg in total — and the CFU claim lives only on the marketing badge, the bottle front and the product title.
This page is an audit of a label. It records what this product’s panel discloses, what of that could be checked against a primary record, and what could not. The score below ranks this product on that disclosure and on nothing else.
The record this page rests on
- NIH label record
- No NIH Dietary Supplement Label Database record is on file for this product in this teardown.
- Label read on
- The most recent dated artefact behind this page. Labels change; this is how old our reading of it is.
- Cohort
- D₂₇ founding teardown One of the 27 products taken apart at label level. That cohort is frozen and dated, so the audit’s published percentages cannot silently move.
- How deep this went
- Full forensic teardown Panel transcribed, every strain designator queried, every certification chased to its issuer’s own register, and the literature behind each marketing claim opened and read.
The Label Verifiability Score for this product
23.3 out of 100
Rank 133 of the 154 products in this audit the rubric can score.
The score measures one thing: how much of what you are buying this company tells you, and how much of that survives being checked against a source that is not the company. It does not measure whether the product works — this site holds no efficacy data of its own, and 0 of 294 organism slots in the founding cohort carry a strain with a human randomised trial for any male-specific outcome, so nobody in this category has evidence that would support a ranking by effect.
Computed over 86% of the rubric by weight — the share of the five questions below this record could answer. The remaining question is unanswered, and unanswered is not nought: it leaves the divisor rather than dragging the score down. That share travels with the number and is never dropped — this score over 86% of the weight and the same score over all of it are different claims.
| Component | Weight | What was counted, and where | Fraction | Weight × fraction |
|---|---|---|---|---|
| Strain identity printed on the panel | 0.24 | 0 of 14 organism slots carry a printed strain designator. | 0 / 14 = 0.0000 | 0.0000 |
| Per-organism amount printed | 0.20 | 14 of 14 organism slots have an amount of its own; the rest are inside a blend total. | 14 / 14 = 1.0000 | 0.2000 |
| What the CFU count is measured against | 0.22 | Potency basis "no-cfu-number": CFU figure printed no, single basis stated no, basis reaches expiry no — 0 of 3. | 0 / 3 = 0.0000 | 0.0000 |
| Printed designators that lead to a human trial | 0.20 | 0 of 14 checked organism slots resolve to at least one human randomised trial under the designator exactly as printed. This counts whether the identity leads to a trial, never what the trial found. | 0 / 14 = 0.0000 | 0.0000 |
| Certification confirmed at the issuer’s own register | 0.14 | Every certification on this record is brand-asserted with the register unreachable, or not yet queried. An unreachable register is a fact about the verification infrastructure, not about this brand, so it may not move its position. | Not answered | — excluded from the divisor, not counted as nought |
0.2000 — the last column added up — divided by 0.86, the weight this record could answer, is 0.2326. Multiplied by 100 and rounded to one decimal, that is the 23.3 above.
See this product’s row in the full ranking, alongside the other 153 scored products, or read what each of the five components asks and how to check it .
What this label discloses
Everything in this table is what the product itself states — on the printed panel, on the brand’s own page, or in the label record the manufacturer filed. Nothing in it is checked yet; checking is the next section.
| Disclosure | As recorded |
|---|---|
| CFU as printed | No CFU figure recorded |
| What that count is measured against | No CFU figure |
| Strain designators | None — species only |
| Organism slots transcribed here | 14 — the full panel |
| Marketed as | Marketed to men |
No CFU figure appears anywhere on the panel.
The panel names species only, with no strain designator anywhere. A species name is not a claim: the trials in this field are of strains, and a species can contain thousands.
| Organism as printed | Designator as printed | Quantity as printed | What the designator resolves to | The query we ran |
|---|---|---|---|---|
| Lactobacillus fermentum | — none printed | 160 mg | No designator printed | — |
| Lactobacillus plantarum | — none printed | 60 mg | No designator printed | — |
| Bifidobacterium animalis | — none printed | 60 mg | No designator printed | — |
| Lactobacillus rhamnosus | — none printed | 60 mg | No designator printed | — |
| Lactobacillus paracasei | — none printed | 60 mg | No designator printed | — |
| Lactobacillus acidophilus | — none printed | 60 mg | No designator printed | — |
| Bifidobacterium infantis (correct name: Bifidobacterium longum subsp. infantis) | — none printed | 60 mg | No designator printed | — |
| Lactobacillus crispatus | — none printed | 54 mg | No designator printed | — |
| Lactobacillus helveticus | — none printed | 30 mg | No designator printed | — |
| Bifidobacterium lactis (correct name: Bifidobacterium animalis subsp. lactis) | — none printed | 20 mg | No designator printed | — |
| Bifidobacterium breve | — none printed | 20 mg | No designator printed | — |
| Lactobacillus salivarius | — none printed | 20 mg | No designator printed | — |
| Lactobacillus bulgaricus (correct name: Lactobacillus delbrueckii subsp. bulgaricus) | — none printed | 10 mg | No designator printed | — |
| Lactobacillus reuteri | — none printed | 10 mg | No designator printed | — |
What of that is verifiable
A disclosure is verifiable when a reader can open a record that neither we nor the brand controls and see the same thing. Below is every dated artefact this page rests on. What is absent from this list is not verified, however reasonable it sounds.
- Photograph of the printed panel — NATURE-TARGET-Probiotics-for-Men-with-Men-Care-Supplement-90-Tablets-538-2https://www.naturaltarget.us/cdn/shop/files/NATURE-TARGET-Probiotics-for-Men-with-Men-Care-Supplement-90-Tablets-Nature-Target-538-_2.png — Address given, not linked: this site does not link out to the products it audits. captured The brand's own Supplement Facts image, read directly. Alt text: "Nature Target Probiotics for Men Ingredient Information". There is no DSLD record for this SKU, so this image is the only source for the panel.
- Dated capture of the brand’s own page — naturaltarget-mens-pdp-2026-07-30https://www.naturaltarget.us/products/nature-target-probiotics-for-men-90-tablets — Address given, not linked: this site does not link out to the products it audits. captured Live page and Shopify JSON: $16.99, subscribe $14.44, compare-at $20.99, all claims quoted verbatim and re-confirmed during the audit.
How many of its strains have a human trial for what it is sold for
Across the frozen founding cohort, 0 of 294 organism slots (0.0%) carry an organism with a human randomised controlled trial for any male-specific outcome. Not for this product — for all 27 of the founding teardowns, taken together. That is the number to hold against any men’s probiotic, including this one.
Two further founding-cohort figures for context: only 43 of 294 organism slots carry a strain with any human RCT at all under the exact code printed on the label, and only 2 of 27 products have a published human trial of the finished formula — the thing actually in the bottle. All three figures divide by the frozen cohort of 27 teardowns and 294 organism slots, never by every teardown on this site.
For this product specifically, 0 organism slots carry a strain with a human RCT under the exact designator printed on the label.
A word on what a designator has to clear before it counts here. The organism must be named with the exact strain code that appears in the trial, the trial must be in humans, and the code must return that trial when a reader searches it. A species name does not qualify: the trials in this field are of strains, and a species contains thousands of them.
What it costs per day
$0.38 a day at the dose the label itself instructs.
- Price
- $16.99 USD
- What that buys
- 90-tablet bottle (45 servings, 2 tablets per serving)
- Price checked
- — the source we read it fromhttps://www.naturaltarget.us/products/nature-target-probiotics-for-men-90-tablets — Address given, not linked: this site does not link out to the products it audits.
What certification it holds, checked at the issuer’s own register
A badge on a bottle is a claim like any other. Every row below was checked — or not checked — at the certifier’s own public register, never at the badge. Across the frozen founding cohort, 2 of 27 products hold a certification we could confirm at the issuer — a founding-cohort figure, not a count over every teardown on this site.
| Programme | Status at the issuer | Checked |
|---|---|---|
| Non-GMO Project Verified | Register unreachable | 30 July 2026 |
| NSF certified | Register unreachable | 30 July 2026 |
| "Tested by 3rd-party" | Not checked | not checked |
| GMP-certified facility | Not checked | not checked |
| "DOCTOR FORMULATED" / "PREMIUM QUALITY" roundels | Not checked | not checked |
Non-GMO Project Verified
The certifier’s register could not be queried at all. That is a finding about the verification infrastructure, not about the brand.
Claimed on the website, verbatim: "The formulas of men probiotic are Non GMO Project verified, NSF certified, gluten free, and soy free." The certifier's register could not be queried — /find-verified-products/, /find-by-product/ and /verified-products/ all return 404 and the site search returns 403. What is checkable is the label itself: the seals printed on the brand's own Supplement Facts image are GLUTEN FREE / SOY FREE / NON GMO / DOCTOR FORMULATED / PREMIUM QUALITY, with no Non-GMO Project butterfly mark. "NON GMO" as plain text is a self-claim; "Non-GMO Project Verified" is a licensed mark.
NSF certified
The certifier’s register could not be queried at all. That is a finding about the verification infrastructure, not about the brand.
Claimed on the website. No NSF mark appears on the product's own Supplement Facts image, and NSF's database did not return retrievable listings. Could neither be confirmed nor refuted.
"Tested by 3rd-party"
We have not queried this register for this product. It does not mean the product holds nothing.
No certificate of analysis, no laboratory named, no batch lookup offered. There is nothing to check.
GMP-certified facility
We have not queried this register for this product. It does not mean the product holds nothing.
No certifying body named. cGMP is a facility requirement under 21 CFR Part 111, legally mandatory for every US supplement manufacturer — a floor, not a distinction.
"DOCTOR FORMULATED" / "PREMIUM QUALITY" roundels
We have not queried this register for this product. It does not mean the product holds nothing.
Not certifications. Decorative roundels styled to read as seals, printed on the brand's own panel image.
How it differs from the same brand’s women’s version
Across the fourteen same-brand men’s-versus-women’s label diffs run inside the frozen founding cohort, zero men’s or default formulas contain a probiotic strain, identified by designator, that was selected on male-specific evidence. In eight of the fourteen the sex-specific differentiator is a botanical or a mineral, and in five of the fourteen the women’s SKU is better-specified, cheaper, or both — “better-specified” meaning the panel that discloses more, never the panel with more in it. The rule behind each of those counts, and all fourteen pairs classified against it , are published in full. Diffs run on teardowns added since sit outside this fourteen, and outside the sentence above.
Compared against Nature Target Women's Probiotics 60B CFUs + Cranberry & D-Mannose (90 Tablets). Diffed .
What the two panels differ by
- The men's product costs $16.99 and the women's $15.99 — men pay $1.00 more for the version with no sex-specific active. Live Shopify JSON for both SKUs, fetched 2026-07-30
- The women's product names cranberry and D-Mannose on its front panel as headline components. The men's product has no men-specific active of any kind — no saw palmetto, no lycopene, no zinc, no pumpkin seed, no selenium. Both product pages, fetched 2026-07-30
- The men's formula nonetheless contains D-Mannose, buried in Other Ingredients — the brand's own women's urinary-health ingredient — and Lactobacillus crispatus, the dominant healthy-vaginal-microbiome species, at 54 mg on the panel. Brand Supplement Facts panel image, men's SKU
What is identical across the pair
- Same 60 billion CFU claim, same 14-strain claim, same 90 tablets, same 2-tablet serving.
- Same mg-denominated 14-row panel structure.
Every finding on this page, with the record behind it
Finding 1 panel-denominated-in-milligrams-not-cfu
Serving size 2 tablets, 45 servings. Every one of the fourteen organisms is quantified in milligrams of powder, totalling 684 mg. The number "60 billion CFU" does not appear anywhere in the Supplement Facts box — it appears only on the badge outside the panel, on the product title and on the bottle front. Milligrams of freeze-dried biomass are a weight of material blended with carriers; they tell you nothing about how many organisms are alive, and they are the standard way to make a potency claim the label is not accountable for.
The record: Brand Supplement Facts panel image, read directly 2026-07-28 — open ithttps://www.naturaltarget.us/cdn/shop/files/NATURE-TARGET-Probiotics-for-Men-with-Men-Care-Supplement-90-Tablets-Nature-Target-538-_2.png — Address given, not linked: this site does not link out to the products it audits.
Finding 2 through-expiry-impression-with-no-number-attached
The label graphic carries a badge reading "HIGH POTENCY — Until Expiration". That is a badge in the marketing frame surrounding the Supplement Facts box, not a statement inside the panel, and it is attached to a CFU number the panel never states. The consumer-friendly-sounding claim without the accountable number.
The record: Brand Supplement Facts panel image, read directly 2026-07-28
Finding 3 no-men-specific-ingredient-at-all
No saw palmetto, no lycopene, no zinc, no pumpkin seed, no selenium. The entire "for men" proposition is the word Men's on the label and a blue colourway — while the formula contains D-Mannose and L. crispatus, both of which are the brand's own women's ingredients.
The record: Brand Supplement Facts panel image versus the women's product page
Finding 4 priced-above-the-womens-version
$16.99 against $15.99 for identical CFU, identical claimed strain count, identical format and identical dosing.
The record: Live Shopify JSON for both SKUs, fetched 2026-07-30
Finding 5 dominated-by-the-brands-own-cheaper-mens-sku
Nature Target also sells Men's Probiotics 100B CFUs / 20 Strains / + Saw Palmetto 200 mg at $14.99 — more CFU, more strains, the botanical this SKU lacks, and cheaper.
The record: Live Shopify JSON, fetched 2026-07-30
Finding 6 harvard-and-mgh-authority-claim
Verbatim from the product page: "Nature Target R&D scientist team are from outstanding scientists in Harvard Medical School and the doctors at Massachusetts General Hospital." No individual is named anywhere on the site — no title, no affiliation letter, no institutional confirmation.
The record: naturaltarget.us product page, verified live 2026-07-30
Finding 7 disease-claims
"Relieves Constipation & Diarrhea" with no "occasional" hedge; "Bifidobacterium can build a good immune system and limit the growth of harmful ones in the intestine, which is greatly helpful for IBS"; "Probiotics for Weight Loss — Burn Fat & Reduce Bulge" and "accelerate lipolysis"; "Research has shown that men's probiotics tablet can be a natural way to improve men's mental health and mood", cited to unnamed research.
The record: naturaltarget.us product page, all quotes verified verbatim live 2026-07-30
Finding 8 fda-approved-trust-badge
The site header carries "FDA-Approved" as a trust badge. Dietary supplements are not FDA-approved. FDA does not approve dietary supplements before they go on sale.
The record: naturaltarget.us site header, verified live 2026-07-30
Finding 9 clinically-proven-strains-with-no-strain-named
"14 clinically recognized probiotic strains" on the site and "14 CLINICALLY PROVEN STRAINS" on the same product family's badge, for a panel with zero strain designators. Unfalsifiable by construction.
The record: Brand Supplement Facts panel image and product page
Finding 10 contains-lactose-in-an-ibs-and-bloating-product
Lactose is in Other Ingredients, in a product marketed on relieving constipation, diarrhoea, bloating and gas and described as "greatly helpful for IBS". Lactose is a FODMAP and a common trigger for exactly those symptoms. The amount is undisclosed. The site claims gluten free and soy free; lactose free is conspicuously not claimed, while the competing GNC product is labelled lactose free and DRFOSTER prints "No Lactose".
The record: Brand Supplement Facts panel image, read directly 2026-07-28
Finding 11 patented-bottle-with-no-patent-number
"Patented protective bottle and cap technology", with no patent number given.
The record: naturaltarget.us product page, verified live 2026-07-30
Finding 12 no-dsld-record-for-this-sku
The probiotic SKU has no NIH Dietary Supplement Label Database record, so there is no government-transcribed copy of this panel. The brand does have exactly one DSLD record — for an unrelated CoQ10 product.
The record: DSLD brand query, re-run 2026-07-30 — open it (opens in a new tab)
Finding 13 brand-domain-mismatch
The brand is given as "Nature Target"; the domain is naturaltarget.us. The URL resolves 200 and the inconsistency is unexplained.
The record: naturaltarget.us, verified live 2026-07-30
What we could not verify
Every gap below is published rather than deleted. Most are derived automatically from the empty fields in this page’s own record, so a gap cannot be hidden by leaving a box blank.
- The CFU figure on the panel
- No CFU figure was recorded for this product. Either the panel prints none or it was not transcribed; this teardown does not yet distinguish between the two.
- Non-GMO Project Verified status
- Claimed on the website, verbatim: "The formulas of men probiotic are Non GMO Project verified, NSF certified, gluten free, and soy free." The certifier's register could not be queried — /find-verified-products/, /find-by-product/ and /verified-products/ all return 404 and the site search returns 403. What is checkable is the label itself: the seals printed on the brand's own Supplement Facts image are GLUTEN FREE / SOY FREE / NON GMO / DOCTOR FORMULATED / PREMIUM QUALITY, with no Non-GMO Project butterfly mark. "NON GMO" as plain text is a self-claim; "Non-GMO Project Verified" is a licensed mark.
- NSF certified status
- Claimed on the website. No NSF mark appears on the product's own Supplement Facts image, and NSF's database did not return retrievable listings. Could neither be confirmed nor refuted.
- "Tested by 3rd-party" status
- No certificate of analysis, no laboratory named, no batch lookup offered. There is nothing to check.
- GMP-certified facility status
- No certifying body named. cGMP is a facility requirement under 21 CFR Part 111, legally mandatory for every US supplement manufacturer — a floor, not a distinction.
- "DOCTOR FORMULATED" / "PREMIUM QUALITY" roundels status
- Not certifications. Decorative roundels styled to read as seals, printed on the brand's own panel image.
- Whether the brand holds Non-GMO Project verification or NSF certification
- Both issuers' registers were unreachable — Non-GMO Project 404 on every product-finder path and 403 on site search, NSF returning no retrievable listings. Neither claim can be confirmed or refuted. What is checkable is that neither mark appears on the brand's own label image.
- The women's SKU's panel at row level
- Visible on the box image but not legible at the available resolution.
- The review star histogram and the spam entries
- The review widget is JavaScript-rendered. The headline "4.7 ( 127 Reviews )" was confirmed; the claimed distribution of 92 five-star, 35 four-star and zero below four stars, and the individual spam reviews, were not independently rendered. A strong claim about a named seller's review integrity should not be published on an unrendered widget.
- Subscription cancellation terms
- Not audited.
- The 200 mg figure on the "200 MGS Prebiotic Blend" badge
- The panel does not quantify polydextrose at all; it sits in Other Ingredients.
How to check every line of this page yourself
Nothing on this page requires trusting us. Every claim above resolves to a record you can open:
- Open the NIH Dietary Supplement Label Database record linked at the top of this page. It is the label the manufacturer filed, not our transcription of it.
- Compare the CFU line and the suggested-use line against the disclosure table above. If they disagree with us, we are wrong and we want to know.
- Take any strain designator from the panel and run the query printed beside it. The query is published precisely so you can get a different answer than we did.
- Divide the price by the number of days the label’s own dose instructions make the container last. That arithmetic is the whole of the cost-per-day row.
- Search the certifier’s own register for this product, not for the brand. A company can participate in a programme without this product being on its list.
Look at where the number is.
“60 BILLION CFUs” is on the badge. It is in the product title, the URL, the H1 and the page title tag. It is on the front of the bottle. It is not in the Supplement Facts panel.
Inside the panel, all fourteen organisms are quantified in milligrams — L. fermentum 160 mg, L. plantarum 60 mg, and so on down to L. reuteri at 10 mg, totalling 684 mg. Milligrams of freeze-dried powder are a weight of material blended with carriers. They tell you nothing about how many organisms are alive. It is the standard way to make a potency claim the label is not accountable for.
The rest follows from that. There are no strain designators, so “14 clinically recognized probiotic strains” cannot be checked. The strain count is inflated by taxonomy — B. animalis and B. lactis are the same organism, listed as separate rows; B. infantis is a subspecies of B. longum — so a defensible count is 13. And there is no men-specific ingredient of any kind, while the formula does contain D-mannose (buried in Other Ingredients) and 54 mg of L. crispatus, both of which are the brand’s own women’s ingredients. Men pay a dollar more than women do for it.
One correction this page carries openly. The original teardown reported that the brand was not found in Non-GMO Project’s listings and flagged it hard. That conclusion was drawn from a search that never ran — the product finder returns 404, and a 404 is not an empty result set. The audit reproduced the failure from four directions. The correct status is unverified, and the sentence that survives is the one about the label: the seals printed on the brand’s own panel are plain-text “NON GMO”, not the licensed Non-GMO Project butterfly. That distinction is checkable. “The brand is not in their register” is not.